This is coffee, Upgraded.
The evolution of dECAF energy.
What is it?
Theobru is the world’s first Theobromine-enhanced instant coffee. Experience sustained caffeine-free energy and focus that lasts up to twice as long as regular coffee. Our proprietary Theobromine-based stimulant blend, TheoZyn™, replaces the caffeine in coffee to deliver a smooth, sustained energy boost without the crash.
The science
When you consume caffeine it’s immediately metabolized into a number of stimulant compounds, one of which is Theobromine.
Theobromine provides smooth sustained focus and energy for up to twice as long as caffeine. Caffeine just provides a brief stimulus followed by a crash.
The key to sustained energy is actually Theobromine.
Shockingly, only 10% of caffeine converts to Theobromine in the body; the other 90% of its metabolites leave you with a quick rush and then the crash.
By skipping the caffeine middleman, going directly to the source of sustained energy found in Theobromine, we have created TheoBru, the world’s first premium decaffeinated theobromine enhanced coffee.
Work and study just became a whole lot easier.
Half-Life Thebromine vs CAFFEINE
Our Mission
Pioneering natural energy, redefining coffee, leaving caffeine behind. We deliver peak performance without compromise.
Check out our journal and available products.
The Journal
What is THEOBROMINE?
Theobromine is a naturally occurring compound found in cocoa beans and chocolate. It is a member of the methylxanthine family of compounds, which also includes caffeine and theophylline. Theobromine has a similar structure to caffeine and shares some of its effects, but it is milder and longer lasting.
Theobromine works by stimulating the central nervous system. It does this by blocking the action of adenosine, a neurotransmitter that promotes sleepiness. By blocking adenosine, theobromine can help to increase alertness and energy levels, thus allowing for a mental sharpness that helps with performance with work and study.
THe Negative effects of CAffeine
Caffeine is known for its ability to provide a quick energy boost. However, this surge in energy is often followed by a crash, leaving individuals feeling fatigued and sluggish. This short-term energy burst occurs due to caffeine's effect on the central nervous system, where it aggressively blocks adenosine receptors and is then quickly metabolized, resulting in a sudden drop in energy and a feeling of exhaustion.
Excessive caffeine consumption can also have detrimental effects on cardiovascular health. Caffeine can increase blood pressure and increases the risk of cardiac arrhythmias. It can also interfere with sleep patterns, leading to restlessness and further exacerbating fatigue.